Net-a-Porter will boost Richemont in the $4.9 billion online luxury market, which many luxury brands have been very slow in entering. Other luxury conglomerates have been skeptical in adopting the Web as a distribution channel because of the thought the Internet undermines the shopping experience and commoditizes their products.

I think this purchase is an intelligent one for Richemont. So many luxury brands have yet to fully understand or appreciate the importance the digital sphere. Richemont will now lead the pack in diving into e-commerce. I must say, I am very happy that the two worlds are conjoining! The luxury clientele is now communicating, interacting, and purchasing merchandise on the web, which is the way of the future.

Now, the luxury brands need to start blogging to keep their followers in the know. I can't wait for that day.