Luxury car brand Lamborghini felt the global downturn's misfortune in many countries; overall sales dropped from 156.9 euros to 152.9 million euros in the first half of 2010. One country that did not steer Lamborghini wrong was China, with sales soaring by 200%. Amongst the 674 cars delivered globally in the downturn period, 86 were delivered to China. China is now Lambo's 2nd largest market.
Furthermore Australia, Singapore, Taiwan and Hong Kong are all making significant contribution to Lambo sales with some markets growing at a rate of more than 100%. Consequently Asia-Pacific now accounts for 34% of worldwide sales – up from 15.8% the year before.

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