If you visit the La Prairie Spa at the Beverly Hills Hotel, you can indulge yourself in a $410 Platinum Facial Treatment like I did today. The Platinum Rare Facial, is a 90-minute treatment that is an ultra-pampering experience which promises the result of youthful, luminous skin. It is more like a spa manicure and pedicure, massage and facial in one. It's performed by both a nail technician and an aesthetician -- the former soaks, scrubs and swathes the extremities in the brand's lavish products while the latter massages the neck and shoulders in between steps of the main event: a customized facial using La Prairie's Platinum Collection (including Cellular Cream Platinum Rare, which retails for $650 per ounce)
I must say, I do have a platinum glow now. http://www.beverlyhillshotel.com/spa-fitness