Last year, the city of Los Angeles was relatively quiet on Fashion’s Night Out. FNO is most popular in New York, with the entire city seeming to participate. This year on September 10, Los Angeles will try to up the ante. With the Beverly Center serving as the central hub of activities, the 5PM opening ceremony will be hosted by Mayor Antonio Villaraigosa,Vogue’s Lisa Love, and Will.i.am of the Black Eyed Peas. Throughout the evening, two fashion shows will be held in the center of the Beverly Center, and one at Macy’s, with 100% of the stores (everyone from Bloomingdale’s to Forever 21) participating until 10PM.If you prefer boutiques over billboards, there are over 300 other retailers throwing parties all over Los Angeles, offering special sales and giveaways, and a host of celebrity or designer appearances. 

• Melrose Ave: Alexander McQueen is featuring special FNO bracelets, there will be a “wild photo booth” complete with props at Betsey Johnson, and a chess competition at G-Star Raw. Oh, and champagne at Marc Jacobs!
• Robertson Blvd: Stop by Gap’s jean shop to do a fit session with creative director Rosella Giuliani and her design team. Supposedly there is also a scavenger hunt along the whole street, with winners receiving a gift bag with goodies from each store.
• West Third Street: Newly opened Magnolia Bakery will be offering FNO themed cupcakes to satisfy your sweet tooth before you head over to Hillary Rush to preview a new handbag line and snag some “stellar” gifts with purchase. Milk is generously giving away a $250 gift certificate to the most fashionably dressed person in attendance.
• Abbot Kinney: Guests can meet Oliver Peoples’ designer Larry Leight in Abbot Kinney Court with complimentary drinks being poured all night.
• Los Feliz: Confederacy is where all the fun is at in this part of town with a rumored celebrity appearance, DJ, and cocktails.
• Downtown LA: A vintage fashion show will be hosted at the Cooper Design Space and there will be a Cynthia Rowley mobile fashion truck in the heart of the fashion district.

For all the FNO Los Angeles details, be sure to visit FNO.lacity.org or follow them on Twitter (@FNOlosangeles) for the latest updates.