I’m a big believer in “enclothed cognition”, a concept I was introduced to in an article in The Atlantic. Researchers believe that what you wear can elicit mental changes that positively affect your activity. This definitely goes for what you wear when you work up a sweat. Therefore, dressing like you totally kick ass could, in fact, help you blast through a Barry’s Bootcamp class.

For me, I will shamelessly admit that there is nothing more motivating than a cute new workout outfit. Pictures of supermodels on my fridge? Nope. All I need is a matching sports bra and legging combo to get me out of bed and into the gym!

Since fitness wear is the new street wear, I took to finding the best new fashionable fitness brands that are worthy of evoking so much positive enclothed cognition, that you’ll be motivated to take that yoga class and then meet your girlfriends for lunch afterwards.

Vimmia

Vimmia is an activewear line that marries style, luxury and power. Vimmia, derived from the Latin word “vim” meaning “life force,” strives to style pieces made for the woman who can balance everything in her life with ease and grace. The feminine touches in design such as ruffles, pleats, and stirrups are extra unique.

Teeki

 Teeki is an eco-concious activewear line that uses recycled plastic bottles to make their clothing! The line is known for their fun, boldly printed leggings in super comfortable fabrics. Standout prints include Northern Lights, Moon Flower, and Blue Moon.

Alala

Alala is a new fitness brand from New York, based on the modern style-setting women who want both fashion and function. Their urban-chic collection is laced with neoprene, mesh inlays, and edgy prints making the transition from gym to office seamless.

Michi

Inspired by fancy lingerie, the Canadian brand Michi is out to prove workout great can be sexy and provocative and still perform at the gym. Think edgy mesh cut outs and fashion-forward strappy sports bras.

Calia

Carrie Underwood’s newly released activewear line is not only super cute, it’s affordable too. Calia offers feminine colors and fits, meant for the girl who loves to work out but still look pretty while doing so.