As some of you had probably guessed over the past year of me alluding to the launch of something big in the beauty space, you might have let on to me developing my own line of Caviar & Cashmere Skincare. If you did indeed guess that, you are absolutely right. I am!
I am so excited to officially announce that I will be launching Caviar & Cashmere Skincare in July of this year!
For some background…
After ten years of working in the fashion and beauty industry I had an “ah ha” moment on the night of my 30th birthday.
Celebrating this milestone on a warm summer evening in Los Angeles with 30 of my closest friends, I began a candid conversation which ultimately led to a lightbulb going off, inspiring me to conceptualize my inaugural luxury skincare line.
What I realized that night of my birthday last July, is that after trying countless beauty products that were sent to me over the years, I still had not found “the one” skincare brand that I truly loved, and my friends felt the same exact way. Everyone was so confused by all of the different brands and products that it led to dissatifcation. I inspired an open dialogue with my friends and peers about what was lacking in their current skincare routines, and what kind of results they desired now that they were all in their thirties and beyond.
An idea was then born, and I immediately began developing a line of inaugural products that solved the skincare problems that were brought up that magical evening.
I partnered with a team of word-class chemists to formulate a line of products which addressed exactly what I, and my friends, wanted in an advanced skincare range.
After a year of research, product development, working closely with Harvard-educated cosmetic dermatologists and world renowned chemists in the lab, and countless testing, I formulated what I think is the perfect simplified product offering – what I call the simplification of beauty – the CC Three.
The CC Three will be a paired down trio that does it all. Gone are the days of using 20 different products. Between the three product’s clinical grade efficacy and high quality, super potent active ingredients, this miracle three-step regimen, consisting of a cleanser, serum, and moisturizer will give your skin exactly what it needs: purification, repair, protection, hydration, and renewal without the daily time commitment.
Beyond the transformative, clean yet clinical efficacy of the CC Three, they will also be free of: parabens, fragrance, color, sulfates & phthalates. Also cruelty-free & vegan.
Visit the Caviar & Cashmere Skincare website to join the newsletter which will allow you access to upcoming launch events, official launch news, giveaways, and more!
You will be able to #CCtheDifference this July!
You can also tag along on my journey by following Caviar & Cashmere on Instagram!